Our age is an age of symbols. These often abstract forms take on the essence and the core of what they represent. They include the philosophy and the values of what is presented. Companies have their symbols too - logos. And Akrapovic has one as well. The concept of a scorpion, the leading motif of our logo, originates from the surname of the company’s founder Igor Akrapovic (in Turkish Akrap means Scorpion). Combined with the company’s philosophy that is aimed at excellence and quality, the image creates a recognizable whole, so new Akrapovic logo is:
- Contemporary
- Corporate
- Archetypal (cross in the logo)
- Pictogramic (visibility of scorpion as the starting point of the logo)
- Technologically superior (reflecting the achievements of the company)
- Unique/exclusive
- Communicative
- Sporty and at the same time sophisticated
The History of the Akrapovič Logo
1990 - 1991 | 1992 - 1994 | 1994 | 1997 | 2001 | ||||
|
|
|
|
|
|
|
|
|
